Digital
Social
Influencer
THE IMPOSSIBLE CUP
At the beginning of the pandemic, all football stopped. So we started imagining our own games, the impossible matches that every fan had always fantasised about watching: Maradona's Napoli vs. Beckham's Man U, Pele vs. Messi, the most valuable Real Madrid squad vs. the most communist team of Red Star Belgrade.
And the impossible cup was born
We teamed up with a group of journalists, writers, and former footballers to imagine how these different clashes would unfold, and then a team of illustrators helped to bring those texts to life. All the content was uploaded on IG stories and Twitter threads for everyone to enjoy.
It instantly became a hit, from local newspapers to Copa90 shared the project, and our social media platforms experienced rapid, organic growth, reaching 10k followers in a month. We gained very engaged followers who demanded more and more imaginary games. So we kept going, even after the real football have returned.
