Bio
Hola!
I write thoughts on notepads, add GIFs to decks, unmute myself on Zoom, share my screen on Teams, and whatever else is needed to bring cool ideas to life.
With over 18 years of experience at agencies in both London and Buenos Aires, I have created and led campaigns for global companies such as The Coca-Cola Company, T-Mobile, Visa, Samsung, P&G, AB-InBev, Danone, Toyota, and Honda, as well as iconic UK brands like BT and the British Heart Foundation.
Some shiny awards came along (12 Cannes Lions got me to be the eighth most awarded copywriter in 2016)
I enjoy dipping my toes in every type of project, from film to interactive, experiential, brand positioning or social content. Whether it's working solo, with a team or nurturing new talent, I’ve done a bit of everything, and I still get like a kid on Christmas when a new brief lands in my inbox.
Also, I collect big-headed footballers. So if you feel I’m a good match to join your team or have a spare Zidane to swap, get in touch!
Brands I’ve borrowed my brain to:
Durex, Allegra, Head&Shoulders, Andes Beer, Brahma Beer, HSCB, Santander Bank, Banco Hipotecario, Coke, Schweppes, Visa, Wise, Porsche, Toyota, Honda, Formula One, Argentine Rally, T-Mobile, BT, British Heart Foundation, English Heritage, Samsung, Kurcuma (my friend’s heavy metal band), Solgar, Direct Line, Trident, Danone.
Places I’ve stared at screens for a living:
Havas Helia, Saatchi & Saatchi London, MRM London, FCB Inferno, Ogilvy UK,
Isla Buenos Aires, International Waters, Del Campo Saatchi, Leo Burnett Buenos Aires, Santo Buenos Aires, CraveroLanis.
Awards I’ve bragged about on LinkedIn:
CANNES LIONS
Gold x2 (TV and Outdoor)
Silver x5 (TV, Direct, Promo&Activation)
Bronze x5 (TV, Direct, Outdoor)
8th most awarded copywriter in 2016
ART DIRECTOR’S CLUB
Gold x 1 (Web3 Digital experience)
Silver x1 (Pop-up Advertising)
Bronze x2 (TV Film)
ONE SHOW
Gold Pencil (Outdoor)
D&AD
Wood Pencil x1 (PR)
ANDY AWARDS
Gold x2 (TV, Web Film)Silver x1 (TV)
Eurobest
Silver x1 (media)
Campaign Media Awards
Grand Prix
Webby Awards
Nominee (Best Web3 campaign)
Ocean Outdoors
Non-Profit (Silver)
Warc Rankings
9th most awarded media campaign in the world
CV
Freelance Associate Creative Director
2024 - Present
Associate Creative Director at MRM UK
2023 - 2024
Senior Creative at Saatchi & Saatchi London
2018 - 2023
Creative Director at Santo Buenos Aires
2017 - 2018
Creative Director at Leo Burnett Buenos Aires
2016 - 2017
Senior Copywriter at Del Campo Saatchi
2014 - 2016
Copywriter at Craverolais
2008 - 2014